AFZ Global Full 'New Business' Package
AFZ Global are a brand new business venture, specialising in providing services and advice to British companies aiming to setup or expand into the fast growing economy of China. AFZ Global came to Amasci Creative Limited looking for support in establishing their initial business branding and identity moving onto a full marketing and ‘new business setup’ package.
The full marketing ‘new business package’ we created for AFZ Global included:
- Full Company Branding and Logo Creation
- Full Website Design and Creation
- Content Writing
- Email and Hosting
- Email Setup and Support
- Email Signatures
- Design and Creation of Company eShot
- Business Cards and Letterheads
- Marketing Advise and Business Marketing/Promotion Ideas
Initial Company Branding
We helped AFZ Global establish a company brand and corporate identity by initially designing and working through Logo concepts, colour palettes and brand ideas until we established a working logo and full set of branding guidelines.
Website Design and Hosting
After this process was complete we took the newly created branding and logo and designed a fully functional 4 page website.
The website was a small aspect over the overall full package and as it was only a small 4 page site it was turned around in good time. As part of this process we used a third party SEO copywriter to deliver the written content for the website based on the client’s initial ideas and text. This was then used to develop the remaining pages and allow us to create a finished website.
As part of the website design/creation process we also setup the client with our super Business Lite hosting package and assisted them in the installation of their POP3 email accounts, whilst offering on-going support for these.
Business Cards and Letterheads
Once the website was launched we moved on to the creation of the corporate stationery. This included Business Cards and Letterheads; again we created these around the branding we had established and the information requirements from the client. AFZ Global had a various direction and input on how they wanted their stationery and so we listened to this and created the business cards and letterheads around their requirements. We then sourced printers from our bank of contacts to get them produced exactly as required, Matt Laminated, 400gsm, Double Sided Business Cards and 120gsm professional white leaf paper for the letterheads.
eShot Marketing and Email Signatures
Now the website was live and the stationery taken care of, AFZ Global wanted a way to be able to promote their company to prospective clients. We discussed various techniques and options and decided based on their budget and requirements that a single eShot they could manually send to their prospects would be a good way initially to try and establish some leads.
We designed and created a fully branded and optimised eShot. The eShot allows for the ability to view online and unsubscribe (albeit manually), it also captures the design of the website and branding and presents the user with an initial taste of what AFZ Global can offer them.
This was then presented to the client and once finalised we sent this to them in email format allowing them to then send this on as required. We gave them a simple tutorial on how to use the eShot and offered them some advise on how to obtain email addresses and leads the ethical way.
Finally the last part of the project was to create an email signature to be used with their POP3 email accounts within Microsoft Mail. We design and created this again based on the branding and with optimised email signature design in mind, we also set this up within their email accounts.
